A public outcry has erupted online as Zimbabweans call on top social media influencers MadamBoss, Mama Vee, Mabrijo, the Musekuwas, and Tytie Gilbert Nyati to take responsibility for their role in promoting Diamond Migration, a company reportedly linked to Vecco Lupe, which is accused of scamming hundreds of thousands from people seeking opportunities abroad.
For months, many citizens trusted Diamond Migration largely because these influencers endorsed it, giving the company legitimacy and convincing followers that it was safe and reliable. Now, with victims speaking out about losing their savings, the public says the influencers’ recent apologies are not enough. People are demanding that the influencers refund the promotional payments they received, arguing that the money should be directed toward compensating the victims who were misled.
Commentators say this moment should be a wake-up call for the Zimbabwean influencer industry—highlighting the need for due diligence, transparency, and responsible advertising. Many insist that true accountability means going beyond apologies and taking concrete steps to help the people who were financially devastated.
