A bizarre but increasingly talked-about trend has emerged in Birmingham, UK, where some Zimbabwean men are reportedly taking on an unusual “side hustle” — entertaining older women in bars in exchange for money.
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Social media users have been sharing stories and videos claiming that a few men are treating it like full-time work, moving from one bar to another looking for cheerful grandmothers willing to buy them drinks or offer small cash gifts for company. The trend has sparked laughter, memes, and heated debate in various WhatsApp groups, with many joking that the economy has officially “forced creativity.”
Community members say the men see it as harmless fun and a survival tactic, especially as the cost of living continues to rise in the UK. Some elders in the diaspora community, however, are expressing concern, saying the behaviour is embarrassing and paints Zimbabweans in a bad light. But the men involved insist they are simply “hustling” and taking advantage of opportunities that come their way. Whether viewed as comedy or controversy, the story has quickly captured social media attention and continues to trend across Zimbabwean and UK diaspora platforms.
